Position Description:
The Director of Marketing manages the email marketing services of our DrDDS business, and supports DrDDS customers. This role provides admin support to the CEO.
Major Areas of Responsibility:
The major areas the Director of Marketing and Administrative Support can include:
Provide admin support to Travis:
Respond to emails
Schedule meetings
Schedule travel for shows
Assist with projects as needed
Coordinate DrDDS customer email blasts (get templates from marketing customers, send to Waqas to load, test and send. Coordinate with customer until approved. I’m currently doing Waqas’ role myself).
Database clean up. Ongoing work with Theresa on database uploads.
Assist database customers with set-up, run reports in Salesforce for database customers
Prospect vendors to schedule calls with Travis to sell marketing/tech solutions.
Clean up Salesforce records manually thru outbound prospecting
Work with Alex on integrations, Set up colleague accounts in RL as needed (this may all fall under Justin now)
Position Description:
The Vice President of Product Strategy is a top leadership position — and is responsible for product strategy and roadmap, define requirements, managing new product and platforms with feature developments. This position will ensure that the entire company understands the vision and direction for the product portfolio. The Vice President of Product Strategy has the responsibility to communicate and reinforce the product strategy across teams AND will manage all R&D, technology development, and deployment teams.
Major Areas of Responsibility:
The major areas the Global Vice President, Product Strategy manages can include:
Product Vision: Sets the vision for the product and defines the product roadmap
Defines clear product strategy and its importance to employees, partners, investors and customers
Develops a strategy that stands on its own, but is also complementary to the vision the CEO has for the company
Team Development
Develops a strong team of researchers, engineers, product owners and designers; recruiting, training and coaching a superior products team
Execution
Ensures planning and collaboration with teams to ship product on schedule
Owns the complete product experience, considering the customer at every stage of product development
Fosters the team’s ability to execute rapidly, consistently and effectively
Manage teams to critical projects deadlines
Utilizes strong stakeholder management skills and internal evangelism
Inspires and motivates the company to help get everyone moving in the same direction
Product Culture
Builds a great product organization adds the dimension of a strong product culture: strong team, a solid vision that can be consistently executed
Continuously and rapidly testing and learning. He/she understands the need to make mistakes in order to learn, but also the need to make them quickly and mitigate the risks. He/she understands the need for continuous innovation.
Understands the power of a motivated product team. Knows that great products are the result of true collaboration. He/she respects and values the designers and engineers.
Can use/leverage real examples of own experiences with product culture and have concrete plans for instilling this culture in our company
Team Chemistry
Work collaboratively/well with the other key executives, especially the CEO, CMO and Marketing/Sales executive
Position Description:
Create and oversee development and operation of the patient recall project and business development.
Major Areas of Responsibility:
Create the groundwork for a Patient Recall program
Documentation
HIPAA compliance
Develop price point for patient recall services
Develop marketing and identify target customer
Develop and implement sales/marketing campaigns for Recordlinc, ILUVmydentist, Dentrix Button
Create template and email campaigns to support sales/marketing
Follow up tools and lead generation
Work with Karen (Radiant Marketing) on marketing
Scheduling piece for lead generation
Calendar scheduling links
Landing Page
Summary of services/easy connecting
Prospect dental practices to schedule calls with Travis for RecordLinc, ILUVmydentist, Dentrix Button
Clean up Salesforce records manually thru outbound prospecting
Position Description:
The Director of Customer Support guides and manages the overall provision of Customer Support services and works with development team on customer experience.
Major Areas of Responsibility:
The major areas the Director of Customer Support manages can include:
Represent our customers’ perspective in everything we do and the business decisions we make, with the objective of ensuring a mutually beneficial relationship.
Through constant communication with clients, optimize the experience from their perspective to increase customer loyalty
Create, maintain, and update the customer on-boarding experience for the various products to ensure they are properly trained throughout the entire life-cycle
Communicate with the web development team to document bugs, issues, or other fixes preemptively, or as reported by clients
Training new clients on our current products and new features that are released
Recommend new products to our current clients that they would benefit from
Compile and track customer feedback on all products to help implement future changes
Manage client web design projects through the entire life-cycle